Digital Marketing (3 classes per week • 4 weeks)

Course Overview:

This intensive 4‑week program delivers a practical, hands‑on introduction to digital marketing. Leveraging the latest AI tools, students will discover how easy it is to plan, create, and optimize campaigns in today’s fast‑moving online environment. Each class combines theory with live demonstrations, and every session is followed by a daily assignment that reinforces the concepts covered.

Key Learning Objectives:

• Master the core principles of digital marketing, including strategy, content creation, social media, SEO, paid advertising, and analytics.
• Learn to integrate AI‑powered tools (e.g., copy generators, image creators, keyword assistants, performance dashboards) to streamline workflow and boost results.
• Identify emerging job opportunities in digital marketing and develop a portfolio that showcases AI‑enhanced campaign work.
• Apply knowledge immediately through daily, practical assignments that simulate real‑world marketing tasks.
• Marketing professionals seeking to transition into or upskill within digital marketing.
• Small‑business owners who want to manage their own online presence more effectively.
• College students and recent graduates aiming for a career in digital marketing.
• Anyone interested in learning how AI can simplify and accelerate digital marketing efforts.